The new car launch that shook the market. This is the year that the Automobile Industry saw the worst time in two decades. But to beat the slowdown Auto Companies did not stop the launch of Cars. There were several Car launches by several companies who believed that the Sales may just pick up with the new launches that they make. But it was far from what they predicted there was no movement even in the New Car Launches. Maruti was the first that launched the facelift version of the Wagon R. A Car that has been selling well for Maruti for the past two decades.
SUV cum hatchback is a focus from car companies now
Maruti India:
The next that they launched was the budget SUV cum hatchback which did not really fit in both categories but responded well with the Indian consumer was the S-Presso. It sold over 26,000 units in just three months since its launch. The next launch from Maruti that did really well was the XL 6. Which was targeted as a premium MUV, unlike the Ertiga which is the car that already exists in the MUV line up for Maruti. XL 6 was one of the Good Car Launches of 2019.
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Tata Motors: New Car Launch
Tata Motors were a little stingy and had just one launch in the year 2019. They launched the Harrier. It was launched in January when the Slump of the Automobile Industry was at its peak. Harrier did not manage to sell very well but has been termed by experts as an excellent launch of 2019 comparing other car launches. It was however this segment that saw the most success. SUVs are globally becoming the most preferred Vehicle choice and India things were no different.
SUVs have been the most successful Car Launches of 2019
Mahindra & Mahindra:
The Top SUV maker of India Mahindra too launched two new vehicles the Marazzo and the XUV 300. The Palazzo is more of a MUV which gives direct competition to Toyota Innova. But has not been able to make a dent on the Innova sales. Mahindra tried to do the same earlier with the Xylo but were not able to penetrate the Indian market as they expected. The XUV 300 was the budget SUV that Mahindra launched which was accepted well by the Indian Auto Buyer.
Hyundai Motors: New Car Launch
Hyundai did well when it launched the Grand i10 Nios. A car that gave Maruti Swift a run for its money. But what was the real game-changer for Hyundai was the Venue. Its budget SUV which was like the younger brother of the Creta car that was selling really well. But what really made the biggest sales for two new Auto Companies that made their debut in 2019 was the hottest car launches this year.
MG Hector: New Car Launch
MG made its debut with the Hector which made heads turn. It sold out faster than expected and the company had to close bookings. The demand exceeded the supply that MG could produce. The same was the case with New entrant in the Indian Auto market Kia. Kia launched the Seltos which marked its debut into the Indian market. Again like the Hector Seltos sold more than what Kia expected that it would be able to sell. So 2019’s hottest car launches would easily be the Kia Seltos and the MG Hector.
