French Authority Fines Google for Selling Adx Data through online bidding platform. This Ads system benefit the large bidder where they get advantage in promoting product and services on google platform. The misuse of monopoly on internet of Google caught by the French Antitrust Watchdog Authority. After this French Authority impose the fine of €220 million (USD $268 million) on google for misusing monopoly in advertising space.
Now the Google’s parent company Alphabet decided to change the setting of its online advertising service. Google has agreed to this in a deal with France Antitrust Watchdog Authority. The Google decision to change the setting for its Advertising platform will help small and medium advertisers. They will also participate fairly for their brand promotion on the google ads platform. It is a good initiative and google will do thes echoes voluntarily.
How French Antitrust Watchdog identify this smart play of Google
A leading advertiser filed a complaint against google and allege that they misusing its dominance in internet advertising space. The French authority decided to investigate this matter for fair opportunity to small and medium advertisers. While investigation, the watchdog found that Google Advertising Managers Adx support larger publishers on its online advertising marketplace. This platform used by publishers to sell their online space for advertising in real time. Google sell this data to publishers on its Adx platform on realtime and make money.
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The google Adx platform offer better interoperability features comparing to sell-side platforms (SSP) features. This unique feature offer advertisers to buy available space on realtime. Google make lots of money with this unique offering from large publishers. But platform minimise the possibility of fair opportunity to smaller and medium advertiser in this space. They don’t get advantage to play around on realtime and miss the possibility of doing business in online space. Thats why French Authority Fines Google to create equal opportunity for all in their country.
Many believe that publishers will get benefit with this order in long run: French Authority Fines Google
The French Authority Fines to Google for €220 million will actually benefit the publishers in long run. Let me tell you that many publishers use to dominate this space before the advent of the Internet. They use to maintain their clients and get fair advertisement opportunity to promote them. But they have suffered a lot when internet giants entered in this space with unique features and service. The large players like Google and Facebook got an advantage in this space.
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But soon after building the monopoly in this space they came in the target of many publishers and advertisers. Publishers allege that Google and Facebook do not follow the fair practices while advertising ads on their platform. The platform came into scrutiny by the independent watchdogs and government authorities. Many countries investigated these platform and found the allegation correct. In such allegation French Authority Fines Google for Selling Adx Data. They also suggested them to make necessary change for fair business and opportunity on their platform.
Is this first time Google got penalised for misuse of customers data: French Authority Fines Google
This is not the first time when Google penalised for misusing its monopoly and customers daat for benefit. This year French Authority Fines Google for misuse of monopoly in internet advertising space. Last year Google was fines for €100 Million Euros (about 900 crore rupees) by CNIL, a French data privacy monitoring company. CNIL also fine €35 million Euros (about 314 crore rupees) to Amazon for using users cookies without informing them. The Europian union also imposed fine and questioned Google for misusing user data many times before.
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Let me tell you that, these internet giants has all kind of user data who usages their platform. They are keep using those data and for their financial benefit. But sometimes they sell these data to other companies and governments for their usages is the matter of concern. In this case fair practice and fair opportunity get compromised. We suggest these giants to keep making profit but don’t kill the ecosystem for small and medium business. Also please don’t snatch the fair opportunity from common man by offering they daat to political organisation.
