Hiring via social media is new in the internet and smartphone era. Many companies are now recruiting through Instagram and Twitter. In such a situation, the company does not have to advertise to find talent in the market. Instead of spending money on advertising, companies are scouring the social media accounts of the youth.
IT companies like Infosys, IBM have good followers on social media
IT companies like Infosys, Accenture, IBM, and Wipro have millions of followers on Twitter. The same situation is also on Instagram. This year IBM created a page called Life at IBM on Instagram, on which employees post funny posts about their jobs or company environment. People looking for jobs can send their CVs at the link given on the page. Similarly, Accenture’s career Job page has 40,000 followers on Instagram. Now the are using this strong network for Hiring via social media.
Number of Instagram users in the country crosses 69 million: Hiring via social media
Statistic has said in its report that 69 million people across the country are using Instagram. These figures are from 2019 and most of them are younger than 35 years of age. Companies want to join the youth of this age group. Companies also monitor youth accounts. According to Sai Ganesh, head (brand and marketing) at the delivery company said, 80 per cent of resumes come only through social media posts. Hiring via social media is goode for company to know the candidate and his social behaviour.
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According to Rituparna Chakraborty, Executive Vice President of TeamLease Services, Instagram has developed into a hiring destination if we look at the journey of the past two years. People from public relations, content writing, photography, fashion, and entertainment industry are easily found on Instagram. Finding creative people on social media is easy.
Your user account is under the watch from companies for hiring the right talent
It’s a good trend for syncing the Indian job market where people struggling to find new job opportunities in conventional ways. Now the social media and their usage pattern will help them to get the right job. Hiring via social media could be the next big thing in man resourcing.
The power of social media is playing an important role for people to get the right job. So be careful what you do on social media. Your future employer is watching your account if you applied for the job in respective companies.
